Sunday, 19 October 2014

Review: Alexander Wang x H&M


The most anticipated and talked about collaboration is finally nearly here, and it's all kinds of awesome. We have been waiting since April to see what designer Alexander Wang would come up with for his H&M collection, and this week saw not only the release of images of the full collection and campaign, but also a phenomenal fashion show with a surprise set by none other than Missy Elliott. Translating his simplistic yet dark signature aesthetic, the collection includes androgynous sweatshirts, jackets, hoodies, jumpers, shorts, and accessories made in technical fabrics. The athletic inspired collection concentrates on attention to detail with a super modern premium sports luxe feel. There are a few major pieces that I will be praying to get when the collection launches on November 6th, shown above. Below are a few images from the runway show and look book. I especially love the black tape used in the styling of the runway models - potentially an easy and cheap styling technique that can be utilized to recreate the look. The only thing that grates on me slightly, is the over-use of branding within the collection. Don't get me wrong, one of my favorite pieces is the grey neoprene sweatshirt with 'WANG' written across it in raised capital letters, but I would probably love it so much more if it didn't have this detail. I always think that its bit of a lazy way of making a collection relate to your brand, and ultimately cheapens the look. Despite this, the collection still looks fantastic, and beyond covetable.












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