Monday, 12 January 2015

His Name Is LCM

Roll Neck - H&M, Coat - Vivienne Westwood Man, Blanket Scarf - Topman, Jeans - c/o OPEN, Boots - Topman



Sorry I haven't posted for a few days, but I have been MENTAL busy over LCM! I'm absolutely knackered, but I wouldn't have it any other way! Ok, so lets start with what I wore. I found this amazing zipped roll neck jumper in H&M which really reminds me of the Joseph A/W 15 collection - it has some really cool detailing and was an absolute bargain at only £19.99! Over this I layered my Vivienne Westwood overcoat, and this season's must have accessory - the blanket scarf! Made popular by Burberry, blanket scarves are everywhere right now, and I got this one from Topman. I love the monochrome hounds-tooth pattern, which really reminds me of Stella McCartney's A/W14 prints, and it's the perfect accessory for this horrendously cold weather. I wore my favorite jeans from OPEN and my beautiful Pony hair boots. It was totally a last-minute outfit choice, but I'm really happy with it.

So, now to tell you all about LCM! I was lucky enough to be invited by the gorgeous Lilly Jo Cullen from Shopcade to hang out with her and fellow menswear bloggers and check out a few shows. It was such a privilege to hang out with some of my favorite bloggers and meet them in real life! And they were all so very friendly. I really respect their blogs and fantastic sense of style. Lilly also interviewed all of us about our opinions on LCM and menswear for the Shopcade website. Unfortunately, due to having a prior engagement in the morning I couldn't get out of, I missed the first few shows, but I did get to go into the Hentsch Men A/W 15 Presentation. Not really my kind of clothes, but I liked the concept of the presentation. Held in one of sohos many sex shop filled streets, the presentation had a peep show vibe. Check out a few photos below.








After doing my bit as a blogger, I then had to head off and do the Visual Merchandising day job. The task: installing the Joseph A/W 15 Menswear presentation. The presentation was held in the Brook Street store, and took all night to install. First we cleared the store of all the stock and fixtures to give us a blank canvas to install the presentation. The concept was inspired by the work of Anthony Gormley, and the way he puts bodies in unexpected postions within his sculptures. To make it look like the mannequins were suspended in air, we had to create a 'box' structure within the store with fake walls and ceiling that would house the mannequins heads. While the builders started building the box structure, it was my job to sort out the mannequins, get them dressed and in position. Once all the mannequins were in position, the floor was covered in black volcanic sand. A few photos from the installation are below.

The guys are ready to go!

As are the clothes.


This jacket is a BEAUTY.

Empty shop, ready to start the build.



Mannequins in position

All dressed and ready to go.

I love how this looks like a fashion show backstage shot.




Suspending the mannequins



It may not sound like it would be much work to put together, but believe you me - it was! I worked from 6pm until 5:30am, and it wasn't even finished when I left to go home and get some sleep. It was tough, but it was worth it. The presentation looked amazing in the end and really set off the clothes. Talking about the clothes, I'm going to have such a hard time deciding what to get for my uniform next season, because I love so many pieces in the collection. Among my favourite things in the collection are the double breasted zip jacket, raw edge grey felt tailcoat, and chunky pinstripe wide leg trousers. Oh and the shoes - so much love for the shoes! Beautiful! Check out my photos from the presentation below. I wish I'd had more time to check out other menswear presentations, but it's great to have so much involvement in the presentations for the brand I work for, and despite the hard work, I really enjoyed it.
















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