Tuesday, 24 February 2015

London Fashion Week Day 4 #LFW

Jacket - Joseph, Shirt - River Island, Jumper - c/o Boohoo, Trousers - Topman, Socks - American Apparel, Shoes - Topman, Bag - Zara

Damn this cold weather! Standing outside has not done my health any favors and I have a stinking cold. Even so, I'm still trooping on. So Day 4 of LFW, and today I am working the Joseph fashion show. It didn't start until 7:30, so I didn't start work until later in the day. This gave me the opportunity to go to Somerset House first thing to try and get a few last streetstyle photos taken. Unfortunately Somerset House was super dead, hardly anybody around. I now know for future that early on the Monday of LFW, is not the time to be at Somerset House! However, I did manage to watch a few fashion films in the BFC show space, as this was opened up to the public for a few hours. First I saw the House of Holland film - A japanese manga wet dream featuring Henry Holland in a street fighter style arcade game, fighting a 'Super Ninja Cat', and models like Sam Rollinson advertising seafood flavored coffee and disposable cameras. All kinds of crazy. Next was Jean-Pierre Braganza (Still so annoyed at myself for prioritizing a Fashion Scout show over this one, but never mind). Jean-Pierre Braganza's film was a futuristic film featuring robotic hummingbirds. When I first saw it I actually thought it was Giles, because it reminded me of the Giles hummingbird print from last season. The last film, and my favourite film, was by Gareth Pugh. A really impactful short that  summed up the dark, rule Britannia vibe of the AW15 Collection. Check out a few photos below

After hanging around Somerset House a bit longer, it was time to head into work to help prep for the Joseph fashion show. Understandably, I decided to wear Joseph to the fashion show, in the form of my gorgeous fringed leather jacket from last season. As it is such a statement piece, in true Joseph style, I kept the rest of the look clean and simple. I went with simple, smart black trousers, a plain black jumper and a clean white grandad collared shirt. I balanced out the white of the shirt by wearing white socks with my cutout shoes and finished the look with my Zara clutch bag. Working for Joseph is great because I get to help out with the fashion shows and see the collection before the rest of the world gets to. I helped out with various things before the show - from transporting the collection to drying out socks that had been dyed last minute! Eventually it was time for the show. And what a show! I LOVE the Autumn Winter collection! It is so so beautiful. Deconstructed beauty was the theme that ran throughout the entire collection, and it painted a picture of the Joseph woman taking on the harsh of the wild. Blanket detailing formed gorgeous collumnular silhouettes, and raw edges gave that extra cool factor to the looks. The felt and fur pieces were particularly stunning, but, for me, the ultimate showstopper was the hand knitted maxi dress. I loved the open weave and oversized slouchy silhouette. I would wear this myself (and if it goes into production, I might have to consider it for my uniform next season!). You can see my photos from the show below. After the show I headed back to the showroom as I had to merchandise the collection, so that Louise could present it today. As you may have guessed I was working today, so unfortunately you won't be getting a LFW Day 5 post, but nevertheless, I have had a fantastic fashion week, and I have really enjoyed sharing it with you. I only hope you've enjoyed reading about it! Normal blog service will now resume.

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