Saturday, 7 November 2015

Press Days : Zoe Communications, Starworks and Joseph

Last week I had the pleasure of being invited to a few press days showcasing some of the fantastic pieces that will be available for the upcoming season. Unfortunately, due to work commitments, I had to miss a lot of the Press Days I really wanted to go to, but here is a round up of my favourite things from the ones I was able to go to!

Zoe Communications

Zoe Communications is a London agency working in PR, events and special projects representing a wide variety of womenswear brands and a couple of menswear ones too. The Zoe communications press day focused on Autumn/Winter product, which I found a bit strange as all the other press days I had been invited to were showcasing Spring/Summer 16 collections, but either way, there was still a few things to get excited about that were actually available to buy right now! Zoe Communications had three brands featuring menswear including Woolrich and Club Monaco. Woolrich had some great Christmas gifting pieces including hats, socks and scarves. Club Monaco surprised me as it's not normally a brand I would consider wearing, but there were some gorgeous coats and more traditional menswear pieces that would easily fit into any mans wardrobe. Finally, and a little embarassingly, I can't remember the name of the last brand, but it was my favourite one! It was a jewellery designer who had some amazing mens pieces featuring wolf heads and gorgeous oil slick metallics. I'm useless haha. Anyway, check out a few photos below.

Starworks Group

After the Zoe Communictions Press Day I headed to the Starworks group one, which was right next door! Starworks group represents some of the most influential names in the fashion industry, and some of my absolute favorite brands! Starworks took over a massive space at the Viny Factory in Soho, showcasing the Spring/Summer 16 collections from all their brands. They represent a wide variety of brands from Highstreet staples like The Kooples and Karen Millen, to high end designers like Marios Schwab and Roksanda. But it was, of course, the menswear that blew me away. E. Tautz, headed up by Sewing Bee hottie Patrick Grant, always has the most perfect oversized tailoring, and the Spring/Summer 16 collection was no exception. It was, however, the shirting pieces that really grabbed my attention at E. Tautz, including a gorgeous white bib front stand collar shirt, and a really cool irregular monochrome check one with short sleeves. Another winner specializing in oversized menswear was Craig Green. Famous for his androgynous style and quilted pieces, it was amazing to see these things in real life, and I was so surprised how light and wearable they actually were - you would think all the quilting would make them really heavy but the opposite was true. I was also really excited to see the Julien Macdonald pieces in real life after seeing them at the show during Fashion Week, and I have to say the quality of these pieces was insane. I am still lusting after the embellished shorts and cobwebby knits, if anything I'm craving them even more now that I've experienced them first hand! Last but not least, my favourite menswear brand on show had to be Wooyoungmi. Paper-thin metallic silk crepes and fine knits with motoring details and bondage strapping made for a menswear collection that was right up my street. Don't just take my word for it, check out my phoyos below.


Finally, my own brand, Joseph. Admittedly I wasn't exactly invited to this press day so much as I was actually setting it up, but it was a great thing to be involved in nonetheless. I loved seeing the pieces once again, especially the menswear which was part of the Pre-collection, and so I hadn't actually seen them for a few months. We utilized the actual catwalk used in the Spring/Summer show on the showroom floor to create platforms to showcase the different stories from the show, with mannequins dressed in some of the key looks. The menswear collection drew inspiration from 90's sportswear and luxury essentials, and there are a few pieces I'm looking forward to having for uniform next season. All my photos from the day can been seen below, and keep an eye out for a few more press day posts coming soon. 

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